The story of the Parade Protection brand

WE ARE BORN OF OPTIMISM. WE WERE BORN IN THE FRANCE OF 1978.

We come from the best time there ever was. A time which had the future in its sights and was working towards it. A time of optimism, a time that believed that progress meant humanity was moving forward. A time that wanted to change everything and gave itself the resources to do it. We were born in France in 1978. A France of colourful fashions and new materials for design. A France of high-speed trains and huge technological, human, artistic and philosophical breakthroughs. A France that taught the world that work should serve man, not the other other way round. And today we still believe that work is one of the greatest of human adventures. We believe that technologies and innovations that improve efficiency and tranquillity at work do good for people, companies and their businesses. Today we believe in design, just as we did in the France of 1978. We are convinced that intelligent, practical and efficient products should also be attractive.

OUR MISSION IS TO PROTECT YOUR BODY

Because all our products are a clever combination of French expertise and technology for over 40 years, because all our ranges comply with current safety standards, Parade provides every worker the protection adapted to their trade, style and personality. Respect for current safety standards and development of ever more ergonomic, comfortable and stylish products mean that every user can feel relaxed and confident at work.

At PARADE we believe that your safety shoes should adapt to you and not the other way round.

KEY DATES

• 1978

  Launch of the Parade brand

• 1990

  Creation of the VPS System with the Juan range

• 2007

  Launch of safety shoes with non-metallic inserts and toes

• 2013

  Start of the investment programme in the Jarzé factory

• 2014

  Shoe school founded in Jarzé

• 2015

  Launch of two lines of injected products in France

• 2016

  Launch of the clothing collection

• 2017

  Launch of the Women’s and Bag collection

• 2018

  Launch of Jamma 40 Ans for Parade’s 40th anniversary. Launch of the Superflex range

• 2020

  Launch of Parade Connect. The first smart safety shoes

• 2021

  Creation of PARADE ETIK and launch of VERGER: the first responsible safety shoe

• 2022

  Launch of the 1st PARADE ETIK clothing range
  Launch of the new FACOM safety shoe range manufactured and sold under licence by PARADE

HEAVILY RESEARCHED STYLE

For nearly 40 years, Parade has been creating, innovating and reinventing itself to provide you the best protection and greatest comfort at work. Today, we are very proud to announce that this philosophy is taking shape in a whole new clothing collection: Made in Parade. From the beginning, we have worked with our users to develop and create a range of clothes that are as attractive as they are efficient, as innovative as they are stylish, as comfortable as they are protective. We wanted to provide Parade support to every part of the body. Mission accomplished! Now it's up to you to work your look. Anything but ordinary!

LABWORKS

At Parade, every product development process begins with meeting the people most impacted: the end users!

Every product developed in our offices in Maine-et-Loire is carefully researched and discussed at many meetings with professionals in the line of business concerned. With this approach, we can be sure that the product meets the precise requirements and constraints of the end users.

OUR TECHNOLOGIES

France has one of the world's most demanding legislations for safety and protection in the workplace. But that hasn't stopped Parade from going even further. We believe that the devil is in the detail, and that your comfort is an important part of your safety.

TRADES

PARADE safety shoes must be adapted to the requirements of your trade.

SHOE SCHOOL: TRAINING TOMORROW'S BIG NAMES IN SHOES

In 2014, the Eram Group founded the Shoe School, a complete training course in all shoe trades. The course is open to jobseekers* and students receive a diploma on graduation.​

Each person who joins the course is supported throughout their apprenticeship and trained by experienced staff. Four new apprentices joined our training programme in 2021.​

* Training course in partnership with Pôle Emploi and Opcalia, in Maine-et-Loire.

PARADE IS RECRUITING!

PARADE is always on the lookout for new talent. We're looking for people who are passionate about their jobs, eager to innovate and agile in a constantly changing world. If you'd like to be part of the Parade adventure, find out about our job vacancies.

STANDARDS

PARADE has a wide range of work and safety shoes. Use the safety standards and levels here to find the right shoe for you to wear every day at work.