Made in France, made in optimism, made in 1978


We come from the best of times. A time that had future in mind and worked for it. An optimistic time when progress was seen as a huge step towards future. A time when change was in the air. We were born in the France of 1978. The France of colourful fashion, of new design materials, the France of the TGV*, human progress and technological, artistic and philosophical advances. The France that showed the world: work to live and not live to work. Today, we still believe that the world of work can be one of the most fascinating adventures. Technology and innovation that improve efficiency and reduce stress in the workplace are beneficial to workers, companies and businesses. Today, as in 1978, we believe in design and are convinced that intelligent, practical and effective products should also have style. * Train à Grande Vitesse ~French high speed train (HST).

Our mission, to protect your body

Because for over 35 years all our products are the alliance of French expertise and technology, because all our collections are compliant to current security standards, Parade allows every professional to have protection adapted to their job, their style, their personality. The compliance with current safety standards and the development of ever more ergonomic products, more comfortable, more designer, means clients feel good and confident.


Chez PARADE nous pensons que c’est à nos chaussures de sécurité de s’adapter à vous et pas l’inverse.


120 employees



27 millions €

of turnover


1 000 000 pairs

sales per year


250 000 pairs

in stock

Key dates

  • 1978

    Launch of the brand Parade

  • 1990

    Creation of VPS System with Juan range

  • 2007

    Launch of safety shoes with non-metallic inserts and tips

  • 2013

    Beginning of the investment program in Jarzé

  • 2014

    Creation of the shoes school at Jarzé

  • 2015

    Launch of two products lines injected in France

  • 2016

    Launch of the textile collection

  • 2017

    Launch of the Women’s textile and luggage collection

A carefully crafted style

Since almost 40 years, Parade creates, innovates and reinvents itself in order to bring you the best protection and the best comfort at work. Today we are very proud to announce that this philosophy is taking shape in a brand new textile collection, Made in Parade. Since the beginning, we have worked with our clients to develop and offer a range of clothes that are as beautiful as they are practical, as innovative as they are stylish, as comfortable as they are protective. We would like to give you a head to toe Parade Touch, and that’s what we’ve done. Now it’s your turn to transform your look; anything but a uniform!


The lab work : collections that meet your highest expectations

Because we often reproach safety shoes and work clothes for being quite uncomfortable and badly designed, PARADE equipped itself with a co-creation lab, bringing together engineers and professionals, in order to best respond to the expectations of our users. Through conversation time we call “Labwork”, by confronting practicalities to expertise, we study, experiment, and reinvent our collections in order to anticipate your every need.


Our technology


France benefits from some of the most demanding legislation in the world when it comes to safety and protection at work. This did not stop Parade from going even further. We believe that the success of a shoe is contained in its details, and that your comfort is a crucial element of your safety.

Discover our technology



PARADE work shoes must be adapted to the requirements of your trade. To help you choose, here is some essential information concerning the security standards of safety shoes.

Discover our trades

The School of Footwear will train the shoe experts of tomorrow.

Conscious of the wealth of our expertise, we have a duty to transmit it to future generations. In 2014, the Eram Group created the School of Footwear: providing comprehensive training in the making of footwear, open to job seekers* and with a recognized certificate available at the end of the course. Every year, dozens of young recruits take the plunge and discover the complexity and richness of the profession. But beyond the sheer technical expertise, the repetition of precise gestures it is a living history which is transmitted to them by their elders. In June 2016, this initiative was crowned with two awards: the HR Initiative Award and the ANDRH Grand Ouest Award, which honours the finest human resources projects. * Training course organized in partnership with Pôle Emploi and Opcalia, in the department of Maine-et- Loire.



PARADE est régulièrement à la recherche de nouveaux talents. Nous recherchons des collaborateurs passionnés par leurs métiers, désireux d'innover et faisant preuve d'agilité dans un univers en constante évolution. Vous souhaitez participer à l'aventure Parade, découvrez les postes à pourvoir.

See job vacancies of the ERAM Group taille


PARADE offers a wide range of work and safety shoes. Use the safety standards and levels guidelines below to find the shoe that best suits you and your everyday activities.

chaussuresThe Parade standards