The Brand

Parade was born in France in 1978. Parade is made from optimism.

Parade was born in France in 1978. Parade is made from optimism. We hail from the best era. An era that keeps the future in mind and works towards it. An optimistic era, which believes that progress is a step forward for humanity. An era that wants to change everything and that gives itself the means to do so. We were born in the France of 1978. Colorful fashion, new materials for design, great progress of humanity, technologies, arts, and philosophy. Our brand has made humanity aware that work should serve man and not the other way around. And even today, we believe that work is one of the greatest human adventures, that technologies and innovations that improve efficiency and peace of mind at work are good for people, the company and its business. Today, as in France of 1978, we believe in design, we are convinced that intelligent, practical, efficient products should also be beautiful.

OUR MISSION IS TO PROTECT YOUR BODY

Because all our products have been the alliance of French know-how and technology for more than 40 years, because all our ranges comply with the safety standards in force, PARADE allows each professional to have protection adapted to his profession, his style, his personality. The compliance with current safety standards and the development of ever more ergonomic, more comfortable and more stylish products make each user feel good and confident..
For PARADE, we believe that it is up to our safety shoes to adapt to you and not the other way around.

For PARADE, we believe that it is up to our safety shoes to adapt to you and not the other way around.

KEYS DATES

• 1978

  Launch of the PARADE brand

• 1990

  Creation of the VPS System with the Juan range

• 2007

  Launch of safety shoes with non-metallic inserts and toe caps

• 2013

  Start of the investment program in the Jarzé plant

• 2014

  Creation of the shoe school in Jarzé

• 2015

  Launch of two lines of injected products in France

• 2016

  Launch of the textile collection

• 2017

  Launch of the Women's textile collection and luggage

• 2018

  Launch of Jamma 40 ans for the 40th anniversary of the PARADE brand. Launch of the superflex range.

• 2020

  Launch of PARADE Connect. The first connected safety shoes.

• 2021

  Launch of PARADE Etik, our socially responsible & sustainable collection.

• 2022

  Launch of PARADE brand in Asia

A VERY PRACTICAL STYLE

For more than 40 years, PARADE has been creating, innovating and reinventing itself to bring you the best protection and the best comfort at work. This philosophy also takes shape in a Made In PARADE textile collection. From the outset, we have worked with our users to develop and offer a range of clothing that is as beautiful as it is effective, as innovative as it is stylish, as comfortable as it is protective. We wanted to offer a PARADE Touch to all parts of your body, and it's done.

LABWORKS

Because safety shoes and work clothes are often criticized for being uncomfortable and poorly thought out, PARADE has set up a co-creation laboratory bringing together engineers and professionals, in order to best meet expectations of our users. Through discussion times called “Labwork”, by confronting practice with expertise, we study, experiment and reinvent our collections in order to anticipate each of your needs.

OUR TECHNOLOGY

France benefits from one of the most demanding legislation in the world for safety and protection at work. This did not prevent PARADE from going even further. We believe that it's all in the details and that obviously your comfort is an important element of your safety.

PROFESSIONS

The PARADE range covers the needs and safety requirements of most of the professions.

STANDARDS

PARADE offers a wide range of work and safety shoes. Please use the safety standards and levels below to help you find the shoe that suits you and that will accompany you on a daily basis.